Joe Rogan mistakes satire ad for real one

Social Media Round up story

Joe Rogan, the largest podcaster in the world, has mistaken a satirical ad for a real one about the state of COVID-19 in Australia

Rogan shared an ad to his 13 million followers on Instagram, criticizing the Australian government’s response to the COVID-19 pandemic and the ad itself for being propaganda on false information.

The ad is from the Australian television show Gruen, and the ad features a man suffering from an allergic reaction, and a woman going in to assist him with an EpiPen; however, he questions the woman helping him, finally asking, “What does Joe Rogan say? Call Joe,” before dying.

Gruen, which was known as The Gruen Transfer, is an Australian satirical show about advertising, and a segment of the show is dedicated to challenging agencies with making a short satirical ad about a specific topic, which are then presented to the panel who votes on who has a stronger ad.

Paper Moose is a creative agency, and the ad they were pitched to create was an ad to win over the vaccine hesitant. The ad was a clean sweep from the panel, with all of them agreeing that it was humorous and impactful.

After realizing the ad was a fake one, Rogan edited the Instagram post saying, “Apparently this is not a real ad. It’s from a satirical show.”

The post was also shared to Facebook, but has not seen any edits made to it.

There were people on Instagram that were quick to call Rogan out for sharing this post, despite making the edit in the caption.

However, in the same comment section, there were people that voiced their support for Rogan’s critique of the ad, and for calling out Australia’s response to the COVID-19 pandemic.

The social media post, made by Rogan, drew the attention of some news outlets and commentators, and that in turn created more responses from people.

Gruen seized the moment that Rogan created, and made tweets and ads thanking Rogan while showing an increase in ratings.

The writer for Paper Moose and the vaccine ad responded to the attention, and to Rogan’s reaction.

As Tweets, Facebook comments, and comments on Rogan’s Instagram post carried hundreds and thousands of likes that pointed out Rogan’s error, there were still a handful of tweets that suggested the satirical ad was still propaganda.

However, a twitter user shared a tweet containing another pitch that was made for Gruen.